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This web page gogearoutdoors.com states the following, "New gear from Big Agnes is here! At Go Gear, our job is more than finding you the right gear for your adventure its about giving you the confidence to get out there." Our analyzers saw that the webpage also stated " Whether your adventure is hitting Americas backcountry or standing on a soccer fields sidelines, our team is eager to use their expertise to find you the right gear." The Website also said " Big Agnes Fishhawk 30 Degrees Left Zipper Sleeping Bag. Big Agnes Fishhawk 30 Degrees Left Zipper Sleeping Bag. Notify me when this product is available." The website's header had hiking boots as the most important optimized keyword. It is followed by hike, backpacking, and camping which isn't as ranked as highly as hiking boots. The next words gogearoutdoors.com used was hiking. gear was included but might not be understood by search parsers.